Friday, October 23, 2009

iPhone App for your Blog

On the Wowzio Widget Designer, you will now notice a new button called 'iPhone', in the 'One-Click Install' section. Your blog readers can now read and consume your blog using any of wowzio's widget on their iPhone. In a simple 2-step process, they can install a wowzio widget on their iPhone as a web app.

Bloggers, you can now install the 'Live Activity' Wowzio App on your iPhone, and watch in real-time from anywhere as users visit your blog.

We are looking to roll out Wowzio widget Apps on other mobile platforms, and would like to hear from you your platform of choice. Email us at feedback@wowzio.com or use our feedback form.

Thursday, October 15, 2009

Ad supported widgets

We've had a great past 12 months. We served out over 2 billion widgets ( thats right ) during this time period, grew our installed base, and rolled out a bunch of tools for bloggers. The Wowzio blog network is now ranked in the top 200 by Quantcast.

Over the next few weeks, we will experiment with supporting our widgets with ads. While we don't know what the final form will be, we do know the goals we've set for ourselves as we go down this path, they are:

  • The widgets should continue to serve their primary purpose as well as they currently do, which is to help users discover great content on blogs
  • The widgets should continue to enhance the aesthetics of the blog as well as they currently do. ( i.e. look like an integral module of the blog ).


As always, we would love to hear from you, so that we can factor your ideas into our rollout. Email us at feedback@wowzio.com or use our feedback form.

Wednesday, September 9, 2009

Images in Wowzio widgets - bug fixed

One of our users ( Sebastian @ ZoomiLife ) reported a bug last week, where all the images in the photo gallery widget for his blog were missing.

After investigation, we were able to zero in on the problem. Our image servers had cached bad image files from the ZoomiLife blog from sometime around mid-august. Most likely the blog had some images related issues at the time, where it was returning bad images. These bad images were stuck in our cache, they wouldn't make way
for good images. We pushed out a fix to this problem yesterday.

If you notice a problem with your widgets, please get in touch with us via our feedback form or email feedback[@]wowzio[dot]com .

We really like to hear from you, and especially, if there is a problem thats impacting your blog/widgets, we would like to address it as best as we can.

Thanks.

Tuesday, September 1, 2009

Wowzio crossed the 2 billion mark ...

This weekend, we hit a major milestone. Since we launched last summer ( 2008 ), we have served up 2 billion widgets. Another important landmark we crossed was when the Wowzio Network reached into the top 200 as per Quantcast - see Wowzio Network's Stats on Quantcast ( currently at 176 )

We would like to take this opportunity to thank all the bloggers who have found our widgets interesting and useful, who have installed our widgets and provided us with their candid feedback. We have launched a few useful tools for bloggers, since our initial launch, here's a quick recap :
Geo-Popularity Platform : as the name suggests, it is a web-scale platform, that computes popularity of blog posts
Real-Time Whats Hot on your blog : see which posts are getting read the most on your blog right now ...
Wowzio Pulse : bubbles up popular & recent blog posts & news articles for a given tag or topic
Popular Posts : for a blog is computed over 3 intervals ( last 24 hours, last 7 days, and last 4 weeks )

One of the complaints we hear often is why we continue to stay in an invite-only mode. There's 2 reasons for that :
1. We want to make sure our widgets are being used by good quality blogs, that contains family friendly content and is not intented for a private audience.
2. We also want to contain our infrastructure & serving costs.

We are now working on our next set of product/feature launches, which we hope to announce soon.

Thursday, July 30, 2009

"Real-Time Whats Hot" on your blog

You have just posted a new blog article, and it gets dugg ( or stumbled, buzz'd, sphere'd, twittered or even picked up by a major newswire ), resulting in high traffic. Wouldn't you like to find out about this right away, so you could make sure you take the right action(s) to maximize on the opportunity that has presented itself.

Another scenerio is where you are trying something new with a blog post, and would like to see how well it is able to pull readers, in real time.

Wowzio's "Real-Time Whats Hot" provides a real-time view of your blog posts that readers are engaging with, right NOW. To see what it looks like for the 'Filmonic' blog, click on http://www.wowzio.com/blogs/realtimewhatshot?ids=53144 . You'll notice that we have aggregated the referring domains for each blog posts on the "Whats Hot" page. One can also drill down into a detail view for a blog post by clicking on the corr. "more" link, eg. http://www.wowzio.com/blogs/realtimetrafficpost?ids=53144&articleid=19239527

For your blog, you can find the link to your 'Real-Time Whats Hot' page on your 'seewidgets' page. In our example 'Filmonic' blog, that page is at http://www.wowzio.com/widgets/seewidgets?ids=53144

All that is needed to make this feature work is a Wowzio widget ( or badge ) for your blog, to be installed on your blog.

This feature has been built using our 'Geo-Popularity Platform'. For more info. and details, please click here.

An often received requests from bloggers ( especially those who installed the Live Activity widget ), was asking us if they could see a longer list of visitors on their blog. So we had been thinking about this request for some time, and have come up with "Real-Time Whats Hot" that we feel is a bit more useful.

As usual, we would love to hear your feedback, via our feedback form or via email to feedback[at]wowzio[dot]com .

Tuesday, July 21, 2009

Geo-Popularity of Blog Posts in Pulse

Before I start going into some details, please take a look at the blog posts on the foll. Pulse pages :
http://www.wowzio.com/pulse/1159048_brazilian-models
http://www.wowzio.com/pulse/16918_megan-fox

You'll notice that some of the blog posts have their last line starting out with "Most Read in:" followed by the names of countries ( up to 5 ). These are the countries that the corr. blog post is currently being most read in ( or most popular in ).

The key word here is currently. It is literally up to the second popularity of the corr. blog post. We are not reproducing a post's historical popularity here, but instead its popularity just now ( i.e. presently, or more precisely, the very recent past ).

As an example, there might be multiple blog posts about an 'e-coli outbreak', and there might be some blog posts that are currently more popular or being read more widely in your country. These might be the ones that you are inclined to read up on first, as they might contain more relevant information. And thats exactly is the thinking behind launching this feature, ready access to information that is timely as well as geo-contextually relevant.

This feature has been built using our 'Geo-Popularity Platform'. For more info. and details, please click here.

We would love to hear your ideas on how this platform can be further utilized. Can you think of some cool & interesting apps that you would like to build on top of this platform ? If yes, we would love to open the platform up via APIs, so its data can be further utilized. Please write to us with your thoughts/ideas to feedback[at]wowzio[dot]com, or use our feedback form.

Monday, July 20, 2009

Wowzio Network ranked in the Top 150

We started quantifying our widget network ~2 months ago. And to our pleasant surprise, we have this week landed at #135 in the top sites list. See http://www.quantcast.com/p-eayn6zOiHwNfo for more info.

Some quick stats from Quantcast, Wowzio widgets were served to ~34M viewers globally over the last 30 days ( and 6.7 M viewers in the U.S. during the same period ).

We have been almost constantly working on scaling our platform, with the dual goal of achieving low latency in our widget-serving times ( so the widgets load quickly on blogs ), as well as trying to keep our capex costs low.

We have also been building out a global popularity platform, called 'Geo-Popularity Platform'. As its name implies, it is used to compute popular posts with geo-location of the reader( user ) as a key dimension.

Having a large audience in our Wowzio Network results in a large number of inputs ( data points ) into our Geo-Popularity Platform. This in turn makes the data collected by the platform larger, and the popularity computed by it more accurate.

To find out more, please click over to Wowzio's Geo-Popularity Platform.